ABOUT US

WE ARE TALANTED MARKETING & ADVERTISING

Planning

Focusing on data analysis, I gather different reports from as many valid sources as possible, and put them together to find out any causes of discrepancy on a granular level. Efficiently optimizing publisher performance per campaign on a sub-publisher level, getting rid of poor-performing sources, and scaling up on the ones that are exceeding KPI requirements.

Operate

Scanning through publisher conversion reports to see which publishers or sub-publishers are missing any transparency data, and communicating it to the publisher management team. Troubleshooting tracking issues by going through every parameter and macro in tracking links, and learning about these parameters' and macros' formats, to make sure that our server is passing the correct data through the appropriate parameter, and that the advertiser's server is firing the correct postback